Better Science. Better Art.

Schweppes + C

The Yellow Takeover

Schweppes +C arrived in the region to create Coca-Cola’s biggest product launch in 10 years. Competing against bigger brands, the task was to connect the refreshingly refined Schweppes +C with a more 'grown up' audience on Instagram. By capitalizing on the distinctive yellow and tying up with the region’s tier1 online celebrities, we launched #YELLOWISTHENEWBLACK through tailor made video and photo content via social media with Instagram at the forefront of it all. Once the product was revealed, the audience got a taste of Schweppes+C virtually and literally, making it the center of every conversation.

Swarovski

Mini Vimto

Vimto is the most famous Ramadan drink in the region. Our task was to convert the traditional fast breaking product into an exclusive gift. To add a modern flair, Vimto teamed up with luxury brands Swarovski and Bloomingdales, and created the first ever Swarovski Mini Vimto bottle. A 24 hour social media takeover with dedicated social media specialists was launched to create awareness and engage with consumers while geo location targeting was used on customers in close proximity to Bloomingdales. In the end, it was all about bringing people together by putting a new spin to an old favorite.

Sprite Cricket Stars

Radio Hijack

A leading supporter of Asian Cricket in the region, Sprite added an unexpected twist in 2017. To promote their Under the Cap promotion which rewarded consumers with daily prizes including AED 100,000 worth of gold, they went beyond simple radio spots. Sprite hijacked 6 leading Asian radio stations!

 RJ’s engaged with the audience asking them to include #NameOfTheirStation in their messages to collect the Runs found under Sprite caps together. Sprite bottles were sent to the radio stations every morning and to add heat to the competition, RJ’s battled it out to reach the top of the scoreboard.

In the end a simple media plan was transformed into a full-on virtual cricket match with Sprite at the center of the fun.

McDonalds

The No Distractions Billboard

Ramadan is a Holy Month when Muslims abstain from food and drink during the day. Yet most food brands continue to heavily advertise product offers causing a negative effect on hungry passers-by. Out of respect for local culture, mcDonald’s removed food and drink from its outdoor during Ramadan. Placed on the UAE’s busiest highway we helped drivers to focus on driving (and their fast) and not be distracted by their stomachs.

Huawei

Launch of P9

In an extremely competitive smartphone market in Tunisia, Huawei decided to launch superior quality devices appealing to the photography community. As a brand, Huawei wanted to connect with this audience of photography lovers and we knew this was possible by partnering with influencers and showcasing the benefits of using our latest launch – the P9. So we came up with the idea of Discover Tunisia with Huawei P9. A challenging photography competition under the theme Tunisian Landscapes, intended for 20 social media photography influencers and lifestyle bloggers.

Clean & Clear

#SeeTheRealMe

Working with the biggest music production house in the region, we created a socially led campaign that successfully used pop music with Pan-Arab boy band sensation The5; to drive engagement for Clean & Clear’s audience. A compelling regional call-to-action campaign, leveraged across social platforms using real time formats such as Facebook Live, Instagram Stories and made-for-social content, enabled us to connect with hard to reach teens who live and breathe social. ​

Johnson's Baby

Blogger Series

At the JOHNSON’s Baby Brand, we’re here for every happy, messy, exhausting and amazing moment of life with mum and baby.  What we also know is that the messier the experience, the merrier the result and that Johnson’s Baby Wipes are always there for the rescue.

But with the baby wipes category being rapidly commoditized in the MENA market we needed to find new ways to drive awareness of our brand superiority. Knowing that social talent is the new brand celebrity we relinquished our creative control and filmed the thoughts and observations of our messy experts – our team of esteemed and highly influential baby bloggers!

RANI FLOAT

Wheel of Adventure

Rani Float is a unique product and a brand that has a desire for difference. The Wheel of Adventure campaign was created to connect our young audience to the brand by giving them the fun adventures they crave so much. To bring these values to life and to truly stand apart from the competition, we used a mix of branded content, technology innovations, social media and online activations.

LISTERINE

#Insidethemouth

In 2016, Listerine Total Care mouthwash with 6 added benefits and zero alcohol content was launching in UAE and Kuwait/KSA. Our big idea was to unravel the product and its benefits through a tech led media idea by developing an animated 360 degree video allowing people to see the action inside a mouth. This became the cornerstone of our campaign with millions of views  of our key piece of content creating high purchase intent which resulted in Total Care becoming the #2 selling mouthwash.

Coca-Cola

Coke Studio S02

Music is a big passion point for Youth in the Middle East. But these youth were divided in their love for two distinct musical genres; Western, more progressive music that was aspirational for them and Arabic traditional music that they also loved. We introduced Coke Studio as a unique and memorable music platform that differentiated itself from other conventional music shows by creating a fusion of these two diverse musical worlds and themed it  - ‘Two Worlds, One Song’.

Sky News Arabia

Now and From Everywhere

A multi-award winning campaign - including the prestigious Cannes Media Lion. We launched the 24-hour news channel via a unique cinema experience never seen anywhere in the world. 

Dettol

Hajj

An amazingly insightful campaign which uses a first of a kind partnership with the Saudi Ministry of Health and the most used Hajj app 'Salam'  to provide people with critical health and safety information during this important time.

Hershey's

Reese's #BetterTogether

Everybody loves chocolate. Everybody loves peanut butter.

But how many in our region know that they are actually #BetterTogether?

Our challenge was to put Reese’s in the hands of a socially active, much younger audience – make them love the combination, and then share the love!

McDonald's

1955 Buger

Brilliantly simple, fun and retro campaign bringing the 1950's back to life through reintroducing the iconic 1955 Burger that brought McDonald's to fame!

Mentos

#Neverrunout

Mentos is a fun brand and our unique campaign drove fantastic results for the launch of the new 72 pack. #neverrunout captivated people across the region. 

Durex

Real Feel

Durex had to overcome cultural stigmas and advertising restrictions in the MENA region in order to very clearly and continuously communicate their new product’s  – the Durex Real Feel – ‘skin on skin feeling’ advantage to consumers.

Clean & Clear

See The Real Me

It’s not easy being a teenage girl in the Middle East. Clean & Clear created a platform where dirt, oil, fear and doubt would be removed with every wash through aspirational role models.

Coca-Cola

'Chnia Tarbijtek' - Share A Coke Tunisia

An award-winning example of a much loved global campaign successfully localised based on cultural insights.

Fanta

Masters Gaming Series

Taking Gaming to a new level - UM brings the legendary Fanta Masters across MENA. 

Mobinil

Ebtedy

This innovative campaign formed part of Mobinil's strategy to reach people on the streets of Cairo.